Omakala

Luke (Natural Resources Institute) tasked us with a video concept for their new app, Omakala. The brief was to catch the attention of the target group, freetime fishermen.

We´d drafted a nice concept relying on classic fishing imagery. We then asked ourselves the dreaded question: how can we blow this plan up to make everything much better?

We started toying with a new idea. What if we, as a film crew, knew nothing about fishing? What if, actually, you could see that hapless crew of fools trying to film an experienced fisherman?

Campaign site: omakala.fi

Client: Luonnonvarakeskus, Natural Resources Institute

Cast:

Fisherman: Ari Saura

“Director”: Markus Palmén

“Cameraman”: Markus Mutanen

“1st AD”: Matti Immonen

“Boom operator”: Viljami Mehto

Script: Matti Immonen, Markus Mutanen, Markus Palmén

Producer: Markus Mutanen

Director: Markus Palmén

DoP: Matti Immonen