This three-episode video series was part of a national campaign created by Drum Communications for PTT ry. Our brief was to have space astronomer Esko Valtaoja visit real single family house dwellers and bust outdated myths about this type of housing.
We decided to move this premise into the comedy-mockumentary genre, to use entertainment value to amplify the campaign message. We shot in real homes with generous non-actors on a tight schedule - leaving some room for improvisation too! A great reminder that filmmaking is a team sport!
Campaign site: www.jarkikotiin.fi
Client: PTT ry, The Finnish Association for Manufacturers of Prefabricated Houses
Agency: Drum Communications
Production: Smak Film
Talent: Esko Valtaoja
Producer: Markus Mutanen
Script: Markus Palmén in co-operation with Peetu Heikkinen, Drum
Director: Markus Palmén
Cinematography: Matti Immonen
Editor: Jesse Jokela
Sound Design & Music: Viljami Mehto
Graphics: Teemu Åke