A farmer working the land. This is a powerful, even primeval image but comes with a cliché warning. There are only so many times you want to see that close up of a hand sliding over grain. We hope we succeeded in giving space for the farmer´s personality and own voice in this case story.
This was part of a project where Drum created a new brand image for Viking Malt. We helped by making the photos and first three films.
Direction: Matti Immonen & Markus Mutanen in collaboration with Antti Lehtinen, Drum
Cinematography & photography: Matti Immonen
Editor: Matti Näränen
Client: Viking Malt